Where have all the web grrrls gone?
Vist at least three of the websites discussed in this chapter. Then use de Certau's concept of tactics to talk about how these websites use images, words, and a combination of images and words to construct identity. (If you prefer, you can instead use other sites you think would be relevant to the chapter's content.)
It seems like most of the sites Armstrong references in the chapter are now defunct. Some are gone completely; many simply haven't been updated in years. Although two or three years isn't that long in the academic world, it's practically an eternity in web terms. They aren't all gone, but my feeling was that there are no longer scores of teenage and young adult punk girls (sorry -- grrrls) making rebellious e-zines.
But.
DisgruntledHousewife.com is still around. This site, maintained by Nikol Lohr, employs all of de Certeau's "tactics": mimesis, parody, irony, exaggeration, and critique. In what looks like an attempt to reclaim the term, Lohr talks about wanting to be slutty. "Slutty", in Lohr's world, appears to mean "Betty Page". Or thereabouts. Elsewhere on the site, Lohr talks about her obsession with "naked ladies" -- essentially 1950s porn. Her words and the imagery which accompany them make both obsessions sound curious but somehow wholesome. Sexuality, Lohr is saying, does not have to be dirty (as, she says, it is in much modern pornography) or degrading (although she admits she's "not sure why Betty Page stretched out with a ball gag in her mouth is more acceptable than Barely Legal"). Somewhere in the contradictions, though, she's saying she's comfortable with her own sexuality.
What she's less comfortable with, supposedly, is her role as a housewife. Armstrong references Lohr's parody of a recipe site (Meals Men Like) and the supposed bitter irony present there. While the parody is undeniable, and it is presenting itself as ironic -- there is a recipe for meatloaf. Somehow this misses "subversive" in my mind. Or, maybe, gets a little too close to actually feeling like it's trying to subvert feminism by repackaging the old ideals in a hip and cynical new way, thus just encouraging complacence.
...Moving on, Heartless Bitches International is another great example of mimesis. Unfortunately, most of the images are broken, so that's all it's a great example of. This site is being updated regularly, though. It also has an apparently active message board, but I can't comment on the discussion there as it's members only. I'm not quite ready to apply for membership, but I do approve of attempts to celebrate women who don't shy away from the traits commonly associated with the word "bitch".
gURL takes an entirely different approach, and I think, based mostly on my gut and not on any real research, is what's happened to young feminism on the web. As the web has matured, established and "mainstream" voices have emerged, eliminating the need for girls to create their own spaces. Instead, girls participate in very active message boards, discussing things like sexual orientation, fighting parents, and social divisions. The site also features "gURL guides" to such diverse things as: html, putting on a rock show, tennis, college, knitting, tattooing, thrifting, and...zine making. Whether because this site is directed at a younger audience or because it is trying to become part of an "establishment" (ultimately a better strategy, I think -- setting yourself up as a counterculture really just validates the existing culture), there's little use of de Certeau's tactics here. Instead, there's straightforward information presented in fun and catchy graphics. There is, however, one section that is the most clear cut example of mimesis I saw: label it... "Labels are for jeans and jars," says the intro page to this secion. "And they're used on people too... But what do they mean and why do we use them?" Etymology and usage is offered for each word (ranging from bitch to gay to wetback), along with information about ways in which the word is being reclaimed. Are you a dork?
